Five Lessons from five years in business
Five years means different things to different people - and species! For dogs, it’s a long time, for humans, it marks the start of your school years, and for business, it means defeating the trend which sees most small businesses fail within their first two years.
So indulge me while I reflect on my own first five years in business.
4 simple ways to start your PR year strong in 2025
As one year draws to a close and another begins, it’s the ideal time to set yourself up with some strong foundations for profile-raising in the year ahead.
If you’re taking some time over the summer to reflect and reset, here are four simple things you can do to set yourself up for PR success in 2025 (and beyond). Promise they’re super-achievable (and perhaps even, dare I say it, fun!).
The best things I watched, read and listened to in 2022
The podcasts, books and TV-shows I devoured in 2022.
9 ways a copywriter can help your business
Wondering what it is a copywriter can actually do for you and your business? Here are nine of the ways we can help (I could have gone with 19, but it didn’t have quite the same ring to it!).
Don’t apologise for being awesome (and two words you need to stop using)
When it comes to bigging ourselves up, we’re conditioned to keep it in check. To not get too big for our boots or to shamelessly plug our awesomeness.
But I’m calling crap on that.
In the business world, we need to get better at boasting about ourselves, and shouting about our excellence from the rooftops.
How to write an amazing ‘About’ page
Writing your ‘About’ page is an essential part of telling your businesses’ story – whether it’s on your own website, on a social network like LinkedIn, or on a business directory.
If you do it well, it can help people to relate to, and connect with, you and your work, building trust in you as a reliable supplier. But done badly, and it can leave potential customers scratching their heads, and feeling frustrated at the lack of information about why they should choose you over your competitors.
Four writing lessons from Agatha Christie
It’s 130 years today (15 September 2020) since the birth of Agatha Christie, the world’s best-selling novelist and my absolute favourite author.
Born Agatha Mary Clarissa Miller on 15 September 1890 in Torquay, England, Agatha was prolific as a writer, publishing 66 detective novels and 14 short-story collections in her career.
So, what can we learn from Christie when it comes to our writing? Plenty.
Celebrating wonderful women on International Women’s Day
It’s International Women’s Day, and the perfect excuse to celebrate some of the amazing women I’m proud to call my clients. Here’s a little introduction to some of the absolute rockstar women I have the privilege of working with. From award entries to PR campaigns, website copywriting to high-level messaging and feature articles, I love helping raise the profile of these women and their work.
So here we go, in no particular, 18 wonderful women for International Women’s Day 2021.