Reputation Roadmap
Your monthly plan for showing up with clarity, consistency and credibility.
A strategic content session for thought leaders, founders and authors who have ideas, but need direction.
Reputation Roadmap is a monthly strategy session designed for thought leaders, founders and authors who want to show up consistently, but don’t have the time or headspace to plan what to say.
In a one-hour session each month, we work together to shape your ideas into clear, strategic themes, grounded in what’s timely, relevant and true to your expertise.
If you’re an expert, founder, thought leader, speaker or author, then you know your work matters. You have ideas, opinions, insights and no shortage of ideas.
But when it comes to actually showing up each week on LinkedIn, in your newsletter, and across your marketing platforms, you’re stuck asking:
What should I say this month?
How do I make this relevant right now?
Am I repeating myself, or not saying enough?
Where do I even start?
So content becomes inconsistent, reactive, or something that sits on your to-do list for far too long.
Struggling to work out what to speak about on LinkedIn each month?
Reputation Roadmap is your monthly reset.
A one-hour strategy session where we step out of the noise and focus on what actually matters: your ideas, your expertise, and how to make them land.
Together, we:
Identify the themes that matter this month
Find timely hooks, trends and angles
Shape your thinking into clear content directions
Connect your ideas to your broader reputation and visibility goals
This isn’t about churning out content. It’s about knowing exactly what to say, when to say it, and why. After our call, I’ll create a strategy document with a plan for your content, so that you can create your content or work with your AI tool of choice to write it.
Erin has been an absolute asset to my work from day one.
What sets her apart is her ability to ask the right questions - the kind that create real clarity, not surface-level answers. She brings depth, precision, and true thought partnership in a space that often prioritises quick outputs. She also has a rare skill for helping you articulate what you already know but haven’t yet been able to fully express.
I deeply appreciate the care and genuine passion she brings, it's felt in every interaction and reflected in the quality of her work.
Our monthly Reputation Roadmap sessions have been incredibly valuable. They help me organise my thoughts, bring ideas to life, and stay intentional, grounded, and consistent in my messaging.
I highly recommend Erin to anyone serious about refining their voice and building a meaningful presence.
How it works…
1. Monthly Strategy Session (60 mins)
We meet on Zoom to brainstorm together. This is a collaborative and strategic session, where we make space for deep thinking and creative ideas.
2. Your Reputation Roadmap
After our session, you receive a tailored monthly strategy document including:
Key themes for the month
LinkedIn post ideas
1–2 newsletter concepts
Supporting social content suggestions
3. Create with Confidence (and AI)
You take the strategy and use your AI tool of choice to bring it to life, giving you a roadmap for content creation that’s strategic, easy to follow and fully aligned with your voice and goals.
Stop guessing what to say. Start showing up with purpose.
Book your first Reputation Roadmap session and get clear on your next month of content.