PR Coaching
A strategic PR session for when you want to do it yourself, but you don’t want to do it alone.
You know PR could help you grow your business or your book.
But you don’t have the time, budget or capacity for a full PR campaign, and figuring it out on your own feels overwhelming.
You’re not sure what the story is, how to position it, or who to pitch.
That’s exactly where my PR Coaching service comes in.
This is a one-hour session where we work together to shape your story, clarify your message and identify the strongest media and podcast opportunities for you.
It’s designed for authors, founders and thought leaders who want to take a more hands-on approach to their PR.
PR Coaching takes the guesswork out of your PR outreach.
We start with a one-hour coaching session where we dive deep into:
your work, your story and your goals
the themes, ideas and perspectives that make your work relevant right now
the strongest media hooks and angles to lead with
After our session, I take everything we’ve discussed and turn it into a clear, practical PR pitch document for you to use.
This includes:
tailored story angle ideas
draft email pitches to journalists and podcast hosts
suggested publications, podcasts and platforms to pitch to
relevant contact details to help you take action
So instead of starting from scratch, you have a roadmap.
If you’re wondering, how much? PR Coaching with me is $595 + GST.
Kind words from PR Coaching clients…
“Working with Erin has been one of the best decisions I’ve made for my book and speaking journey.
Erin is an exceptional PR coach who truly gets how to position a thought leader with a multi-layered story… She didn’t just give me ideas, she gave me a roadmap, language that fits me, and the confidence to start pitching in a way that feels natural rather than intimidating.”
- Gry Stene, author, Full Throttle & Torque
“She has a great talent for finding positive story angles and aligning them with the right media.
I found Erin easy to work with and incredibly helpful when I was feeling challenged trying to get publicity for my new book.”
— Bronwyn Frazer, author, What if...?Take the first step on your PR journey with a PR coaching session.
PR doesn’t have to feel overwhelming or out of reach.
With the right strategy, the right angles and a clear starting point, it becomes something you can approach with confidence.