Public Relations services

Looking to raise your profile or reach new audiences? Public Relations (PR) is a great way to do it. Whether it’s a one-off announcement, or an ongoing media relations campaign, I’d love to help.

Public Relations campaigns that connect with your ideal audience.

Mention PR, and many business folk will be scratching their heads. What exactly is it? Some kind of dark art?

Put simply, PR is all about helping you reach your ideal audience, by building your reputation in a positive way and helping you show up in all the right places.

My PR campaigns focus on getting you featured as a media spokesperson, podcast interviewee and guest article contributor, so that you can secure high-value media placement, at the fraction of the cost of traditional paid advertising.

Let's chat
 

Media announcements that make an impact.

Got a piece of news to share?

My media announcement service includes a carefully crafted media release, and a well-targeted media list, so that your announcement reaches the right journalists and editors.

Whether it’s shouting about a new project or milestone, a major award win, or a ground-breaking new product or service, a media release is a great place to start.

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“Erin is an amazing person to have on your team.
Creative, responsive and so easy to work with. She makes things happen, taking the initiative, going above and beyond, and getting things done in lightning speed.

“She's friendly, easy to understand and efficient.
A serious find who I absolutely recommend for all your copywriting, PR, editing and content marketing needs.”

— Kate Toon, Business mentor, digital marketing coach and author of Six Figures in School Hours.

PR Services

  • Launch PR Project

    Looking to launch your next book, research project or service with a bang?

    This three-month project includes:

    • PR workshop session to inform the launch strategy and media story angles

    • Targeted media list created specific to your project

    • Proactive media pitching and outreach

    • Launch announcement press release and supporting media materials

    • Media liaison and schedule management

    • Ghostwriting of editorial opportunities (at an additional cost)

    • Project report including media coverage and analysis

    PRICING FROM: $6,150 + GST

  • PR Retainer

    Want ongoing PR and communication support? My retainer clients enjoy regular media opportunities and strategic advice to keep their brand top of mind.

    Retainers are available on ongoing or fixed-term basis.

    PR retainers with me include:

    • Regular catch-ups to discuss story opportunities and brainstorm media ideas

    • Ongoing profile opportuntieis including media and podcast appearances

    • Identifying opportunities such as relevant award programs to enter and drafting of entries

    • Content creation including newsletter content, feature articles and blog articles

    PRICING FROM: $1,850 + GST per month

  • PR Announcement

    Have some news to share? A PR announcement can help you get your news featured in the relevant media.

    Short-term PR announcement projects usually take 2-3 weeks from start to finish.

    PR announcement projects include:

    • News announcement media release

    • Targeted media list relevant to your news and industry

    • Proactive follow-up and pitching to maximise opportunities

    • Project report including media coverage and analysis

    PRICING FROM: $1,450 + GST

Let's chat

When it comes to PR, it can sometimes feel like a ‘how long is a piece of string’ situation. There’s no end to the opportunities we could create together. With this in mind, I’m always happy to discuss tailor-made campaigns and retainer agreements.