Crafting the perfect podcast pitch
If you’ve been thinking about getting featured on podcasts, crafting a strong pitch is your starting point.
Podcast pitching might feel a bit nerve-wracking, especially if it’s your first time. But getting on podcasts is a great way to share your message, grow your audience and build credibility.
And the good news? The more you do it, the easier it gets.
Why podcasts are worth pitching.
There are over 4 million podcasts out there, and more than 3 million of them are currently active. So while it might feel like a crowded space, there are plenty of shows looking for fresh, thoughtful guests, especially niche and targeted ones.
These smaller, loyal audiences can often be more engaged and ready to take action than the big headline-grabbing shows. Plus, every appearance is a chance to sharpen your message and show up as a thought leader.
What makes a good pitch?
Having been on both sides of sending and receiving podcast pitches, I’ve seen what works and what doesn’t. A great pitch is personalised, clear and makes life easy for the host.
Here are three things your pitch needs:
1. Do your research.
Before you hit send, take the time to understand the podcast. Is it still active? (Check if they’ve released an episode in the last couple of months.) Do they actually interview guests? Is the show aligned with your topic or audience?
Mentioning a recent episode you loved, or even noting a guest you know, shows that you’ve listened and you’re not just copying and pasting.
2. Explain the value.
Yes, your pitch should tell them who you are and what you do, but more importantly, it should show what their audience will get from the conversation. Are you sharing a personal story, actionable advice or fresh research?
Be clear about the transformation or insight you’ll bring to their listeners.
3. Make it easy.
Include a short bio, a headshot and a handful of talking points. Think five to ten bullet points that show the host what kinds of questions you can answer or the stories you can share.
If you’ve been on other podcasts, link to a playlist or list a few episodes. If not, that’s okay, just be honest and let them know you’re keen to start.
Little extras that go a long way.
Want to stand out even more? Add to your pitch:
Links to your website, LinkedIn or recent media coverage
A note about any relevant awards or accolades
A mention of a recent episode of their you’ve loved - to show you’ve really listened
Your turn…
Whether you’re sending your first podcast pitch or your first in a while, don’t overthink it. Start with one show that feels like a great fit and take it from there.
Good luck!
Got a question? Get in touch.
